The feeling of prestige and exclusivity you get when you walk into any Soho House was perfectly replicated at the pop-up Soho Desert House at a private estate in La Quinta during Coachella last weekend for the second year in a row. Sponsored by Bacardi, the House offered members and invited guests everything they could possibly need to relax and recoup from the desert festivities, from specialty cocktails delivered poolside, to massages in private rooms in the house.
We followed the perfectly manicured pathway through two empty horse pastures, up to the marble stone steps of the house. We passed through the front gates to find the exact scene I would expect to see on a good Sunday in the Hamptons, with the addition of custom made flower headbands and desert mountains as a back drop.
Brunch was served in celebration of Tom Windish’s 10 years of his independent booking agency, and was attended by a mix of his invited guests and artists that he represents such as Katy Perry, Diplo, James Blake, Poolside, Future Islands, Bonobo, Sam Smith, and Aluna George. Sadly we had to head back home to LA, but those still in the desert lucky enough to be wearing their custom made leather wristbands enjoyed a closing party at Soho Desert House with an impromptu DJ set by festival performers Flight Facilities.
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